Edited by: Philadelphia based video editing and post production company Futureboy Media.

Production by: Conductor Productions

For the NBA 2024 Champion Celtics spot, Futureboy Media led the creative direction and editing, shaping the overall look, energy, and cultural tone of the piece. Built to feel modern and immediate, the spot was designed to stand apart from traditional championship ads by leaning into the culture of the game and the city behind the win.

The edit pairs hip-hop–inspired music with bold visuals, including dynamic 3D championship hats and apparel. A custom LED backdrop featuring cityscapes and iconic hometown landmarks added emotional weight, grounding the celebration in the place the team represents.

Handheld camera movement and sharp snap zooms were developed during pre-production to create a raw, in-the-moment feel. The result is a high-energy, culturally resonant championship spot that captures the intensity, pride, and excitement of a title moment.