Edited by: Philadelphia based video editing and post production company Futureboy Media.

Production by: Conductor Productions
Directed by: Vlad Minuity

This award-winning 30-second campaign, inspired by a heartfelt letter from an 8-year-old girl, beautifully highlights L.L.Bean’s unmatched quality and durability. The true story centers on her humorous dilemma: her backpack was so reliable that her parents refused to buy her a new one. Celebrating the 40th anniversary of the iconic Book Pack, this video recognized with a 2023 Kantar Creative Effectiveness Award and a Broderson “Gold” Award—combines emotional storytelling and engaging visuals to showcase why L.L.Bean remains a trusted brand.