L.L. Bean - Sunsmart
Edited by: Philadelphia based video editing and post production company Futureboy Media.
Production by: Conductor Productions
Directed by: Vlad Minuity
The edit was built around capturing a genuine, heartfelt moment between a mother and her son, focusing on warmth, nostalgia, and the quiet connection formed through time spent outdoors. Pacing played a key role, allowing the story to unfold naturally while showcasing a wide range of apparel without feeling rushed or forced.
Music supported the emotional tone rather than driving it, giving space for small, meaningful moments to breathe. Through thoughtful pacing and intentional storytelling, the edit became more than an apparel showcase, evolving into an emotionally grounded portrait of outdoor life and the moments that make it meaningful.